Continuum’s motto of elevating clients and communities means the firm gets involved in projects that enhance the communities in which their clients are located. As such, Continuum staff have been an integral part of the team that has brought Sculpture Milwaukee to fruition, a project that enhances Milwaukee’s downtown overall and its main corridor in particular.
Sculpture Milwaukee is the largest outdoor, urban sculpture selling exhibition in the world. The inaugural installation features 22 museum-caliber works by 21 world-renowned artists, including a piece from sculptor and architect Santiago Calatrava, who designed the Milwaukee Art Museum.
The works are placed along Milwaukee’s main street, Wisconsin Avenue, from the lakefront to 6th Street. The exhibition runs June 1-October 22, 2017 and is free to the public. Proceeds from the sale of this year’s works will be put back in to Sculpture Milwaukee to mount next year’s exhibition. The concept is the brainchild of Steve Marcus, chairman of the board of Milwaukee-based Marcus Corporation.
“Adding surprise and delight to the urban landscape is a key tenet of effective placemaking,” said Continuum’s director of marketing, Maggie Kuhn Jacobus, who serves as a volunteer on the Sculpture Milwaukee Steering Committee on behalf of the firm. “What attracts people most, it would appear, is other people,” William H. Whyte, one of the pioneers of placemaking, famously stated. Whyte wrote that the social life in public spaces contributes fundamentally to the quality of life of individuals and society as a whole. He believed that we have a moral responsibility to create physical places that facilitate civic engagement and community interaction. “The street is the river of life of the city, the place where we come together, the pathway to the center,” was another of his quotes.
Continuum moved last month from its 20-year home in Walker’s Point into the heart of downtown Milwaukee, just one block off of Wisconsin Avenue, and immediately got involved with the Sculpture Milwaukee endeavor to enhance and elevate the street that is the pathway to the center of the city, an area in which several of the firm’s client projects are also located.
View all of the Sculpture Milwaukee works and artists as well as information on special events, deals and offers here.