Lybra Loest

Marketing Director

Lybra has always had a passion for creative writing and storytelling – so much so that friends and family assumed writing and journalism were the natural path. However, in an odd twist, she was introduced to landscape architecture and sustainable design in college, and ultimately, received a master’s degree in Landscape Architecture from the University of Michigan.

Early on in her career, while working for a Chicago-based landscape architecture firm, Lybra realized her natural affinity toward writing could complement her interest and passion for architecture and design. She became the go-to person to write project narratives, news briefs, and articles for the firm’s marketing and media materials. Lybra now has over 15 years’ experience in marketing and communication in the architecture and engineering industry. At Continuum, Lybra manages the firm’s messaging, business development and strategic planning, and is always exploring new ways to share the firms project successes.