Maxwell Lofts

Milwaukee, WI
Historical Renovation, New Construction
Another Part of the Historic PPG Campus Renovated for Housing

At A Glance

  • SUMMARY: Interior renovation of existing historical building for housing
  • SIZE: 116,100 sf historical renovation, 6,700 sf proposed penthouse rooftop addition
  • COMPLETION: Est. 2020
  • CONSTRUCTION COST: Est. $17 Million
  • OWNER: Roers Investments
  • CERTIFICATION: National Register of Historic Places
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Project Overview

This significant site traces the evolution of architecture, engineering, and industry through its buildings and represents Milwaukee’s golden age of manufacturing.

Continuum nominated the nine-building campus and received approval from both the State and Federal historic preservation offices. Designing these final four structures culminate the renovations of all buildings that were identified as the significant contributing buildings in the entire fabric of the historic campus. This renovation aims to create 110 market rate apartments, and 6 luxury new penthouse units at roof level. The buildings’ original historical use as industrial/manufacturing makes laying out units a challenge, but proves to create unique floor plans and character within each space.

Continuum attempted to create a new urban model with a fresh look at the layouts. Units stack while kitchen, and the spa like bathrooms are grouped in a central installation in each unit. The block volume of this grouping creates a floating low height cube in the tall historic space. The white box is different in that it connects directly to the entrance wall and is also feels larger, in volume. It contains a sleeping quarter that commands its own entrance galley for use as a study nook or placement of an armoire or additional chest of drawers, accessing an on-suite bathroom. These apartments are introducing different user oriented progressions of the space, that are distinguished by different atmospheric characters- a play of new amid historical fabric. Free play of space around this core will have a striking presence.

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