Broadway Market Lofts

Milwaukee, WI
Former Produce Market Turns into Luxury Living

At a Glance

  • SUMMARY: Renovation of historic buildings for commercial space and housing with penthouse addition
  • SIZE: 3 stories + penthouse; 18,000 sf total 6,000 sf retail and 14 residential units
  • COMPLETION: May 2017
  • CONSTRUCTION COST: $3 million
  • OWNER: Milwaukee View
  • CERTIFICATION: National Register of Historic Places
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Project Overview

Continuum designed mixed-use space for three of the structures in the six contiguous buildings known as Commission Row-Milwaukee’s vegetable market in the early 1900s.  The plan created commercial space on the ground level with two floors of market-rate apartments consisting of twelve luxury units and new fourth level featuring 2 luxury penthouse suites.

Continuum expedited the historic tax credit submission for the project and received approval from the National Park Service (NPS) in Fall 2014.  The owner then purchased one more of these historic buildings.  Continuum processed an amendment to the historical submittal for the expanded plan that included increasing commercial space, four more apartments, and two luxury penthouse units with a great view of Milwaukee’s Downtown.

Amenities in all of the units consist of designer high-end appliances and luxury bathrooms within master bedroom suites.  Units on the west side have expansive wrought iron balconies.  Penthouse units will enjoy bi-level living and dining room areas, and a library gallery space.  The basement will be converted to heated underground parking for 25 cars.

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