We were thrilled to attend the White Label Lofts groundbreaking last Friday in Oshkosh! Continuum is proud to be bringing this vision to fruition through the adaptive reuse of the existing Roewekamp Brothers Wholesale Warehouse as well as designing and constructing a brand-new addition.
Taking a cue from the history of the existing building, White Label Lofts is named for the White Label earned by King Industries’ time in the space for the exceptional treatment of their staff. Bridging that history with the site’s future, White Label Lofts aims to provide accessible and affordable housing to those in need with dedicated units for veterans, those at risk of homelessness, and individuals in need of supportive services.
Congratulations to the White Label Lofts development team comprised of Wisconsin Redevelopment, LLC, led by Todd Hutchison, in partnership with Ryan Pattee of the PATTEE Group and Tory Nett of Titan Commercial; we’re excited for the journey ahead!